BETHESDA, Md., March 31 /PRNewswire/ -- Fairfield Inn & Suites by Marriott is kicking things up in the world of travel with a new YouTube viral video that brings a soccer match to the most unexpected of places -- a hotel lobby. The video stars professional D.C. United soccer players Ben Olsen, Bryan Namoff, Clyde Simms and Devon McTavish playing around in the newly reinvented Fairfield Inn & Suites lobby, with Olsen scoring an amazing goal that you'll have to see to believe.
"We plan to grow the Fairfield Inn brand to 600 hotels this year and as you can tell from the video, we're shaking things up in the industry," said Shruti Buckley, brand vice president. "It was a perfect match working with these professional athletes since they have so much in common with our guest. Both are constantly on the road and are looking for a hotel like Fairfield Inn and Suites to provide everything they need, at a great value, so that their travel experience is uncomplicated and productive." Check out behind the scenes photos on Flickr.com.
The video is a key element of Fairfield Inn's new integrated marketing campaign "Staying is Believing(SM)", which also features a new brand experience site stayingisbelieving.com and online banner advertisements. The "Staying is Believing" campaign focuses on the most significant guest journey moments at Fairfield Inn - and dramatizes how these moments become "moments of belief" for the guest when they realize that Fairfield Inn provides them with everything they need (a revitalizing sleep experience, free hot breakfast and free WiFi) with the courtesy and respect they deserve.
The players show off their best tricks and the brand's contemporary new decor to the energetic and popular song "Shake It" by Metro Station, which was selected by followers of Marriott's Twitter page when asked which song they liked best. Metro Station's "Shake It" rose to the top with 62%.
Fairfield Inn & Suites' fresh new design is transforming the guest experience with a warm and welcoming environment; developed to address every traveler's needs and invite them with bright and lively colors. Approximately 50 hotels feature the new design, with many more coming throughout 2009. The brand also has 179 new properties in the pipeline including several locations in New York City.
A leading brand in the moderate tier lodging category, Fairfield Inn is designed for today's traveler who is looking to be productive on the road, whether for business or leisure. For more information or reservations, call the Fairfield Inn toll-free number at 800-228-2800 or visit the web site at www.fairfieldinn.com.
With more than 580 properties throughout the United States, Canada and Mexico, guests can rely on Fairfield Inn and Fairfield Inn & Suites to meet their lodging needs wherever their travels take them. Fairfield Inn participates in the company's award-winning Marriott Rewards(R) frequent guest program. Members earn their choice of points toward free vacations or frequent flyer mileage for dollars spent at nearly 3,000 Marriott hotels worldwide.
