- Audi A5 continues strong sales; records 28.6% gain over year earlier.
- Audi expects market share gains in import luxury segment.
- Audi Certified Pre-Owned sales remain solid.
HERNDON, Va., March 3 /PRNewswire/ -- Audi today announced sales for the
month of February totaling 4,653 units sold, a decrease from February sales in
2008. Audi predicts an increase in its share of the U.S. luxury vehicle
market when all February 2009 sales are reported compared to
year-earlier results. This increase continues a consistent climb by Audi in
market share over the course of last year and again this January.
The Audi A5 continued to post increases over last year. The A5 recorded
494 units sold in February 2009, an increase of 28.6% over the previous
February. Coupled with January sales, the Audi A5 is outselling its 2008 pace
by 51.1% with 1,097 units sold this year to date.
"While the global outlook is challenging, we feel well-prepared and our
focus is to catch the attention of consumers who are in the market for new or
pre-owned vehicles," said Johan de Nysschen, President, Audi of America. "The
fact that we've gained market share nearly every month over the past year is
an indication that our messages of efficiency, design and innovation are
connecting with consumers."
Audi Certified Pre-Owned (CPO) sales maintained solid numbers regardless
of the difficult market. Audi recorded 2,467 CPO units sold this February.
ABOUT AUDI
Audi of America Inc. and its 270 dealers offer a full line of
German-engineered luxury vehicles. The Audi line up is one of the freshest in
the industry with 23 models, including 12 models launched during model years
2008 and 2009. Audi is among the most successful luxury automotive brands
globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded
its 13th consecutive record year for sales growth.
AUDI US SNAPSHOT -----YEAR TO DATE-----
Feb-09 Feb-08
Feb-09 Feb-08 Yr/Yr% YTD YTD Yr/Yr%
Model Line Actual Actual change actual actual change
A3 192 397 -51.6 % 419 708 -40.8 %
A4 2202 2775 -20.6 % 4260 5689 -25.1 %
A5 494 384 28.6 % 1097 726 51.1 %
A6 445 847 -47.5 % 1221 1830 -33.3 %
A8 75 231 -67.5 % 170 503 -66.2 %
TT 133 326 -59.2 % 290 652 -55.5 %
R8 47 62 -24.2 % 154 123 25.2 %
Q5 627 n/a n/a 658 n/a n/a
Q7 438 1130 -61.2 % 1106 2339 -52.7 %
Total Audi Sales 4653 6152 -24.4 % 9375 12570 -25.4 %
NOTES:
-- A4 includes Audi A4 sedan, Avant, and RS models.
-- A5 includes Audi A5 coupe' and S5 coupe' models.
-- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
-- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
-- TT includes Audi TT coupe' and TT roadster models.
