Acura TSX sports sedan up 4.1 percent; Honda Fit sales up 2.3 percent
TORRANCE, Calif., March 3 /PRNewswire/ -- American Honda Motor Co., Inc., posted total February vehicle sales of 71,575, a decline of 35.4 percent compared to February 2008, based on the daily selling rate*. Honda Division posted February sales of 63,916, a decline of 34.9 percent versus February 2008.
"The pattern that emerged a few months ago seems to be continuing," said Dick Colliver, executive vice president of sales for American Honda. "We hope, as spring beckons and the economy strengthens, sales will begin their upswing."
Honda total car sales decreased by 33.1 percent, to 35,991. Fit sales increased 2.3 percent, to 4,247. Honda light-truck sales decreased 37.2 percent, to 27,925.
The Acura Division posted sales of 7,659, a decline of 39.0 percent compared to February 2008. Sales of the TSX sports sedan, the brand's second-best-selling model for the month, increased 4.1, percent to 2,293.
*The daily selling rate is calculated with 24 days for February 2009 and 25 days for February 2008. All percentages reflect the daily selling rate.
For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.
American Honda Vehicle Sales For February 2009
Month-to-Date Year-to-Date
February February DSR** February February DSR**
2009 2008 % Chg. 2009 2008 % Chg.
---- ---- ------ ---- ---- ------
American Honda
Total 71,575 115,397 -35.4% 142,606 213,908 -33.3%
--------------
Total Car Sales 40,960 62,840 -32.1% 81,492 118,185 -31.0%
Total Truck
Sales 30,615 52,557 -39.3% 61,114 95,723 -36.2%
Honda Total
Car Sales 35,991 56,010 -33.1% 71,592 105,652 -32.2%
Honda Total
Truck Sales 27,925 46,303 -37.2% 55,499 84,004 -33.9%
Acura Total
Car Sales 4,969 6,830 -24.2% 9,900 12,533 -21.0%
Acura Total
Truck Sales 2,690 6,254 -55.2% 5,615 11,719 -52.1%
Domestic Car
Sales * 31,104 46,805 -30.8% 61,666 87,437 -29.5%
------------
Honda Division 28,614 42,678 -30.2% 56,859 80,064 -29.0%
Acura Division 2,490 4,127 -37.2% 4,807 7,373 -34.8%
Domestic Truck
Sales * 26,912 41,655 -32.7% 53,001 72,472 -26.9%
--------------
Honda Division 24,222 35,401 -28.7% 47,386 60,753 -22.0%
Acura Division 2,690 6,254 -55.2% 5,615 11,719 -52.1%
Import Car Sales 9,856 16,035 -36.0% 19,826 30,748 -35.5%
----------------
Honda Division 7,377 13,332 -42.4% 14,733 25,588 -42.4%
Acura Division 2,479 2,703 -4.5% 5,093 5,160 -1.3%
Import Truck Sales 3,703 10,902 -64.6% 8,113 23,251 -65.1%
------------------
Honda Division 3,703 10,902 -64.6% 8,113 23,251 -65.1%
----------------- ----- ------ ----- ----- ------ -----
MODEL BREAKOUTS BY
DIVISION
Honda Division
Total 63,916 102,313 -34.9% 127,091 189,656 -33.0%
-------------- ------ ------- ----- ------- ------- -----
Fit 4,247 4,326 2.3% 8,992 8,806 2.1%
Accord * 15,976 27,631 -39.8% 32,557 51,588 -36.9%
Memo: Accord
Hybrid 0 42 1 90 -98.9%
Civic * 15,687 23,799 -31.3% 29,885 44,792 -33.3%
Memo: Civic
Hybrid 1,362 1,808 -21.5% 2,438 3,553 -31.4%
S2000 80 254 -67.2% 156 466 -66.5%
Insight 0 0 0 0
FCX 0 0 0 0
FCX Clarity 1 0 2 0
-------------- --- --- ----- --- --- -----
Odyssey * 6,692 11,690 -40.4% 12,091 20,436 -40.8%
Pilot * 6,678 12,881 -46.0% 13,357 21,256 -37.2%
CR-V * 12,370 15,694 -17.9% 25,513 31,710 -19.5%
Element * 1,079 2,506 -55.1% 2,231 4,823 -53.7%
Ridgeline 1,106 3,532 -67.4% 2,307 5,779 -60.1%
------------ ----- ----- ----- ----- ----- -----
Acura Division
Total 7,659 13,084 -39.0% 15,515 24,252 -36.0%
-------------- ----- ------ ----- ------ ------ -----
RSX 0 0 0 1
TL * 2,490 4,127 -37.2% 4,807 7,373 -34.8%
TSX 2,293 2,295 4.1% 4,699 4,368 7.6%
RL 186 408 -52.5% 394 791 -50.2%
----- --- --- ----- --- --- -----
MDX * 1,981 4,545 -54.6% 4,105 8,527 -51.9%
RDX * 709 1,709 -56.8% 1,510 3,192 -52.7%
--------- --- ----- ----- ----- ----- -----
Selling Days 24 25 50 50
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate
