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eLong, Inc. Reports Fourth Quarter and Full Year 2008 Unaudited Financial Results

 

BEIJING, Feb. 25 /PRNewswire-Asia/ -- eLong, Inc. (Nasdaq: LONG), a leading online travel service provider in China, today reported unaudited financial results for the fourth quarter and full year ended December 31, 2008.

    (Logo:http://www.newscom.com/cgi-bin/prnh/20041118/ELONGLOGO )

    Highlights - Fourth Quarter 2008

    -- Total gross revenues for the fourth quarter increased 4% year-on-year
       to RMB91.0 million and net revenues increased 4% year-on-year to
       RMB85.7 million.

    -- Travel revenues before business tax and surcharges comprised of hotel,
       air and other travel product and service revenues increased 3% in the
       fourth quarter year-on-year to RMB87.3 million.



    Travel revenues before business tax and surcharges by product were as
    follows (figures in RMB 000's; some numbers may not add due to rounding):

                                         %                    %        Y/Y
                            Q4 2008    Total    Q4 2007     Total     Growth
    Hotel commissions        67,913     78 %     67,345      80 %        1 %
    Air ticketing
     commissions             19,316     22 %     15,971      19 %       21 %
    Other travel revenue         74     --        1,242       1 %      -94 %
    Total travel revenue     87,303    100 %     84,558     100 %        3 %


    -- Operating loss in the fourth quarter was RMB10.3 million compared to
       operating income of RMB2.1 million in the prior year period, driven
       primarily by greater sales and marketing expenses.

    -- Net loss from continuing operations in the fourth quarter decreased by
       RMB7.4 million year-on-year to RMB8.2 million, driven primarily by a
       RMB28.9 million decrease in foreign currency exchange losses, partially
       offset by increased sales and marketing, and a decrease of RMB7.0
       million in interest income.

    -- Cash, cash equivalents and short-term investments as of December 31,
       2008 were RMB957.4 million (USD$140.3 million).  Short-term investments
       of RMB635.8 million (USD$93.2 million) consisting of time deposits of
       six or nine months duration held in commercial banks located outside
       mainland China.

    -- From the commencement of the Company's share buyback program in March
       2008 through December 31, 2008, the Company repurchased 2,000,000 ADSs
       at a cost of USD$15.0 million. The Company does not intend to make
       further repurchases at this time.

    Highlights - Full Year 2008

    -- Total gross revenues in 2008 increased 10% year-on-year to RMB348.4
       million and net revenues increased 10% year-on-year to RMB327.3 million.

    -- Travel revenues before business tax and surcharges comprised of hotel,
       air and other travel product and service revenues increased 9% in 2008
       to RMB331.9 million.



    Travel revenues before business tax and surcharges by product were as
    follows (figures in RMB 000's; some numbers may not add due to rounding):

                                         %                    %        Y/Y
                              2008     Total       2007     Total     Growth
    Hotel commissions       253,458     77 %     240,803     79 %        5 %
    Air ticketing
     commissions             77,205     23 %      57,456     19 %       34 %
    Other travel revenue      1,284     --         5,588      2 %      -77 %
    Total travel revenue    331,947    100 %     303,847    100 %        9 %


    -- Operating loss increased year-on-year by RMB27.1 million to RMB41.7
       million in 2008, driven primarily by greater sales and marketing
       expenses, and to a lesser extent by increased service development
       expense.

    -- Net loss from continuing operations increased year-on-year by RMB50.9
       million to RMB76.6 million in 2008, driven primarily by greater sales
       and marketing expenses and a RMB26.5 million decrease in interest
       income, partially offset by a RMB4.8 million decrease in foreign
       currency exchange losses.

"In 2008, we have fixed the fundamentals of the Company and established our core competencies in our on-line hotel and air businesses." said Guangfu Cui, Chief Executive Officer of eLong. "In 2009, our goal is to demonstrate our competitiveness in the marketplace."

"In 2009, while cognizant of the uncertain economic climate, we will continue to make prudent investments in information technology and marketing to position the company for long term success." said Chris Chan, Chief Financial Officer of eLong. "At the same time, we will take a disciplined approach to our spending and streamline our general and administrative and other costs."

Mr. Cui also stated, "We are aware of the recent Schedule 13D filing by Oak Pacific Interactive (or "OPI") which stated that OPI had acquired approximately 5 million of our ordinary shares. We have had preliminary discussions with OPI relating to potential commercial arrangements, and welcome the interest and support of all our shareholders. We remain confident in the long term potential of the Chinese on-line travel market."

Business Results

Hotel

Hotel commissions increased 1% for the fourth quarter of 2008 compared to the prior year quarter, primarily due to higher volume, which was partially offset by lower commission per room night. Room nights booked through eLong increased 3% year-on-year to 1,052,000, while commission per room night decreased to RMB65 from RMB66 in the prior year quarter.

Hotel commissions for full year 2008 increased 5% compared to 2007, primarily due to higher volume. Room nights booked through eLong in 2008 increased 6% to 3,945,000, while commission per room night of RMB64 declined RMB0.7 compared to 2007.

Air

Air ticketing commissions increased 21% for the fourth quarter of 2008 compared to the prior year quarter, driven by a 24% year-on-year increase in air segments to 463,000, and an increase of 11 basis points in the average percent commission to 5.7%, partially offset by a decrease of 5% in the average ticket price to RMB734 compared to the prior year quarter.

Air ticketing commissions for full year 2008 increased 34% compared to 2007 primarily driven by a 26% increase in air segments to 1,788,000, and an increase of 57 basis points in the average percent commission to 5.6%, partially offset by a decrease of 4% in the average ticket price to RMB765.

Profitability

Gross margin in the fourth quarter of 2008 and full year 2008 was 70% compared to 72% in the fourth quarter and full year 2007, driven primarily by the higher growth of lower margin air revenue relative to hotel revenue.



    Operating expenses for the fourth quarter of 2008 and 2007 were as follows
    (figures in RMB 000's; some numbers may not add due to rounding):

                                        % Net                   % Net    Y/Y
                           Q4 2008     Revenue     Q4 2007     Revenue  Growth
    Service development     12,401        14 %      13,554       16 %    -9 %
    Sales and marketing     45,100        53 %      33,783       41 %    33 %
    General and
     administrative         12,032        14 %       9,000       11 %    34 %
    Amortization of
     intangibles               197        --           265       --     -26 %
    Write-down of property
     and equipment and
     intangibles               753         1 %         513        1 %    47 %
    Total operating
     expenses               70,483        82 %      57,115       69 %    23 %



    Operating expenses for full year 2008 and 2007 were as follows (figures in
    RMB 000's; some numbers may not add due to rounding):

                                         % Net                  % Net    Y/Y
                             2008       Revenue      2007      Revenue  Growth
    Service development     52,584        16 %      48,602       16 %     8 %
    Sales and marketing    163,528        50 %     126,971       43 %    29 %
    General and
     administrative         53,652        16 %      52,006       17 %     3 %
    Amortization of
     intangibles               849        --         1,060       --     -20 %
    Write-down of property
     and equipment and
     intangibles             1,385         1 %       1,039       --      33 %
    Total operating
     expenses              271,998        83 %     229,678       76 %    18 %

Total operating expenses increased 23% for the fourth quarter of 2008 compared to the fourth quarter of 2007. Operating expenses were 82% of net revenues, an increase of 13 percentage points compared to the prior year quarter.

Total operating expenses increased 18% for full year 2008 compared to 2007. Operating expenses were 83% of net revenues, an increase of 7 percentage points compared to 2007.

Service development expense is composed of expenses related to technology and our product offerings, including our website, platforms and other related systems development. Service development expense decreased 9% in the fourth quarter 2008 compared to the prior year quarter, mainly driven by decreases in expensed information technology labor costs and outside service fees. In the fourth quarter 2008, service development expense decreased by 2 percentage points to 14% of net revenues compared to 16% in the fourth quarter of 2007.

Full year 2008 service development expense increased 8% over full year 2007 service development expense, and was unchanged as a percentage of net revenues in 2008 compared to 2007.

Sales and marketing expenses for the fourth quarter 2008 increased 33% over the prior year quarter, mainly driven by higher sales commissions, increased loyalty point awards and higher online marketing expenses. Sales and marketing expenses increased by 12 percentage points to 53% of net revenues in the fourth quarter 2008 compared to the same quarter of the prior year.

Sales and marketing expenses for full year 2008 increased 29% over full year 2007, and increased by 7 percentage points to 50% of net revenues when compared to 2007. The increase was primarily driven by increased sales commissions and increased marketing and promotion.

General and administrative expenses for the fourth quarter 2008 increased 34% over the prior year quarter, mainly driven by an increase in professional fees and restructuring charges. General and administrative expenses as a percentage of net revenues increased by 3 percentage points year-on-year to 14% in the fourth quarter of 2008.

General and administrative expenses for full year 2008 increased 3% over full year 2007, primarily due to increased employee compensation. General and administrative expenses as a percentage of net revenues decreased by 1 percentage point to 16% in the full year 2008.

Other income, which represents interest income, foreign exchange gains/losses and other income/expense, was RMB8.0 million in the fourth quarter of 2008, due to interest income of RMB6.2 million in the fourth quarter of 2008 and a foreign currency exchange gain of RMB1.7 million resulting from the depreciation of the Renminbi against the US dollar during the quarter.

Other loss for full year 2008 was RMB31.9 million, primarily due to a foreign exchange loss of RMB61.1 million resulting from the appreciation of the Renminbi during the year, partially offset by interest income of RMB29.0 million for full year 2008.

Net loss for the fourth quarter 2008 decreased by RMB7.4 million over the prior year quarter to RMB8.2 million.

Net loss for full year 2008 increased by RMB51.0 million to RMB76.6 million.

Basic and diluted loss per ADS for the fourth quarter of 2008 was RMB0.34 compared to basic and diluted loss per ADS of RMB0.62 in the prior year quarter.

Basic and diluted loss per ADS for full year 2008 was RMB3.08 compared to basic and diluted loss per ADS of RMB1.02 in full year 2007.

Business Outlook

eLong expects net revenues, net of business tax and surcharges, for the first quarter of 2009 to be within the range of RMB74 million to RMB82 million, equal to a decline of 4% to an increase of 7% compared to the first quarter of 2008.

Notes to the Unaudited Interim Consolidated Financial Statements

To supplement the financial measures calculated in accordance with generally accepted accounting principals in the United States, or GAAP, this press release includes certain non-GAAP financial measures including basic loss per ADS, diluted loss per ADS, share-based compensation charges and unrealized foreign exchange losses/(gains). The Company believes these non-GAAP financial measures are important to help investors understand the Company's current financial performance and future prospects and compare business trends among different reporting periods on a consistent basis. These non-GAAP financial measures should be considered in addition to financial measures presented in accordance with GAAP, but should not be considered as a substitute for, or superior to, financial measures presented in accordance with GAAP.

Safe Harbor Statement

It is currently expected that the Business Outlook will not be updated until the release of eLong's next quarterly earnings announcement; however, eLong reserves the right to update its Business Outlook at any time for any reason.

Statements in this press release concerning eLong's future business, operating results and financial condition are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they related to the Company are intended to identify such forward-looking statements, but are not the exclusive means of doing so. These forward looking statements are based upon management's current views and expectations with respect to future events and are not a guarantee of future performance. Furthermore, these statements are, by their nature, subject to a number of risks and uncertainties that could cause actual performance and results to differ materially from those discussed in the forward-looking statements as a result of a number of factors. Factors that could affect the Company's actual results and cause actual results to differ materially from those included in any forward-looking statement include, but are not limited to, eLong's operating losses, declines or disruptions in the travel industry, the international financial crisis, slowdown in the PRC economy, the recurrence of SARS, an outbreak of bird flu or other disease, eLong's reliance on having good relationships with hotel suppliers and airline ticket suppliers, our reliance on the Travelsky GDS system for our air business, the possibility that eLong will be unable to continue timely compliance with Section 404 of the Sarbanes-Oxley Act of 2002, the risk that eLong will not be successful in competing against new and existing competitors, risks associated with Expedia, Inc.'s (Nasdaq: EXPE) majority ownership interest in eLong and the integration of eLong's business with that of Expedia's, fluctuations in the value of the Chinese currency, changes in eLong's management team and other key personnel, changes in fourth-party distribution partner relationships and other risks outlined in eLong's filings with the U.S. Securities and Exchange Commission (or SEC), including eLong's Annual Report on Form 20-F for the fiscal year ended December 31, 2007. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of their dates.

Conference Call

eLong will host a conference call to discuss its fourth quarter 2008 earnings on February 26, 2009 at 8:00 AM Beijing time (February 25, 2009, 7:00 PM EST). The management team will be on the call to discuss the quarterly results and to answer questions. The toll-free number for U.S. participants is +1-800-365-8460. The dial-in number for Hong Kong participants is +852-2258-4000. International participants can dial +1-210-795-0492. Pass code: eLong.

A replay of the call will be available for one day between 8:30 pm Eastern Time on February 25, 2009 and 8:30 pm Eastern Time on February 26, 2009. The toll-free number for U.S. callers is +1-888-485-2359; the Hong Kong dial in number is +852-2802-5151, and the dial-in number for international callers is +1-203-369-4581. The pass code for the replay is 753900.

Additionally, a live and archived web cast of this call will be available on the Investor Relations section of the eLong web site at http://www.elong.net/AboutUs/conference.html for three months.

About eLong, Inc.

eLong, Inc. (NASDAQ: LONG) is a leading online travel company in China. Headquartered in Beijing, eLong has a national presence across China. eLong uses web-based distribution technologies and a 24-hour call center to provide consumers with access to travel reservation services. Aiming to enrich people's lives through the freedom of independent travel, eLong empowers consumers to make informed decisions such as maps, virtual tours and user ratings. eLong has the capacity to fulfill air ticket reservations in over 80 major cities across China. In addition to a selection of more than 7,000 thousand hotels in China, eLong offers consumers the ability to make bookings at international hotels in more than 100 countries worldwide.

eLong operates websites including http://www.elong.com and http://www.elong.net .



    eLong, Inc.
    UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
    (IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

                                                Three Months Ended
                                       Dec. 31, Sep. 30, Dec. 31,  Dec. 31,
                                         2007     2008     2008     2008
                                          RMB      RMB      RMB      USD
    Revenues:
      Hotel commissions                 67,345   65,152   67,913    9,954
      Air ticketing commissions         15,971   19,929   19,316    2,831
      Other travel revenue               1,242      306       74       11
      Travel                            84,558   85,387   87,303   12,796
      Other                              3,264    4,603    3,699      542
    Gross Revenues                      87,822   89,990   91,002   13,338

      Business tax and surcharges       (5,333)  (5,887)  (5,302)    (777)
    Net revenues                        82,489   84,103   85,700   12,561

    Cost of Services                   (23,288) (24,628) (25,473)  (3,733)
    Gross Profit                        59,201   59,475   60,227    8,828

    Operating expenses:
      Service development              (13,554) (14,155) (12,401)  (1,818)
      Sales and Marketing              (33,783) (50,654) (45,100)  (6,610)
      General and administrative        (9,000) (13,849) (12,032)  (1,764)
      Amortization of intangibles         (265)    (217)    (197)     (29)
      Write-down of property and
       equipment and intangibles          (513)    (510)    (753)    (110)
     Total operating expenses          (57,115) (79,385) (70,483) (10,331)

     Income/(loss) from operations       2,086  (19,910) (10,256)  (1,503)
      Other income(loss)               (14,548)   1,402    7,995    1,172
    Loss from continuing operations
     before income tax expense         (12,462) (18,508)  (2,261)    (331)
      Income tax benefit (expense)      (3,127)   2,963   (5,940)    (871)

    Loss from continuing operations    (15,589) (15,545)  (8,201)  (1,202)
    Discontinued operations:
      Income from discontinued
       operations                           --       --       --       --
      Income tax expense of
       discontinued operations              --       --       --       --
    Total discontinued operations           --       --       --       --
    Net loss                           (15,589) (15,545)  (8,201)  (1,202)

    Basic loss per share                 (0.31)   (0.31)   (0.17)  (0.025)
    Diluted loss per share               (0.31)   (0.31)   (0.17)  (0.025)

    Basic loss per ADS                   (0.62)   (0.62)   (0.34)  (0.050)
    Diluted loss per ADS                 (0.62)   (0.62)   (0.34)  (0.050)

    Shares used in computing basic
     net loss per share                 50,846   49,610   48,076   48,076
    Shares used in computing
     diluted net loss per share         50,846   49,610   48,076   48,076

    Note: 1ADS = 2 shares


    Share-based compensation charges
     included are as follows:           (1,538)   2,428      523       76

    Cost of services                        72      179      (79)     (12)
    Service development                    838      684       37        5
    Sales and marketing                     42      338     (151)     (22)
    General and administrative          (2,490)   1,227      716      105

    Un-realized foreign
     exchange losses/(gains)            27,188    4,996   (1,723)    (253)

    Note 1: The conversions of Renminbi (RMB) into United States dollars (USD)
            as at the reporting dates are based on the noon buying rate of
            USD1.00=RMB6.8225 on December 31, 2008, USD1.00=RMB6.7899 on
            September 30, 2008 and USD1.00=RMB7.2946 on December 31, 2007 in
            the City of New York for cable transfers of Renminbi as certified
            for customs purposes by the Federal Reserve. No representation is
            intended to imply that the RMB amounts could have been, or could
            be, converted, realized or settled into U.S. dollars at such rates
            on the reporting dates.



                                                      Year Ended
                                             Dec. 31,  Dec. 31,  Dec. 31,
                                               2007      2008     2008
                                                RMB       RMB      USD
    Revenues:
      Hotel commissions                      240,803   253,458   37,150
      Air ticketing commissions               57,456    77,205   11,317
      Other travel revenue                     5,588     1,284      188
      Travel                                 303,847   331,947   48,655
      Other                                   11,550    16,479    2,415
    Gross Revenues                           315,397   348,426   51,070

      Business tax and surcharges           (17,810)   (21,113)  (3,095)
    Net revenues                            297,587    327,313   47,975

    Cost of Services                        (82,498)   (96,996) (14,217)
    Gross Profit                            215,089    230,317   33,758

    Operating expenses:
      Service development                   (48,602)   (52,584)  (7,707)
      Sales and Marketing                  (126,971)  (163,528) (23,969)
      General and administrative            (52,006)   (53,652)  (7,864)
      Amortization of intangibles            (1,060)      (849)    (124)
      Write-down of property and
       equipment and intangibles             (1,039)    (1,385)    (203)
     Total operating expenses              (229,678)  (271,998) (39,867)

     Income/(loss) from operations          (14,589)   (41,681)  (6,109)
      Other income(loss)                    (10,217)   (31,918)  (4,679)
    Loss from continuing operations
     before income tax expense              (24,806)   (73,599) (10,788)
      Income tax benefit (expense)             (885)    (2,994)    (439)

    Loss from continuing operations         (25,691)   (76,593) (11,227)
    Discontinued operations:
      Income from discontinued
       operations                                112        --       --
      Income tax expense of
       discontinued operations                    (8)       --       --
    Total discontinued operations                104        --       --
    Net loss                                 (25,587)  (76,593) (11,227)

    Basic loss per share                       (0.51)    (1.54)  (0.226)
    Diluted loss per share                     (0.51)    (1.54)  (0.226)

    Basic loss per ADS                         (1.02)    (3.08)  (0.452)
    Diluted loss per ADS                       (1.02)    (3.08)  (0.452)

    Shares used in computing basic
     net loss per share                       50,758    49,784   49,784
    Shares used in computing
     diluted net loss per share               50,758    49,784   49,784

    Note: 1ADS = 2 shares


    Share-based compensation charges
     included are as follows:                  6,002     7,124    1,045

    Cost of services                             211       325       48
    Service development                        2,984     2,320      340
    Sales and marketing                          680       972      142
    General and administrative                 2,127     3,507      515

    Un-realized foreign
     exchange losses/(gains)                  65,918    61,081    8,953

    Note 1: The conversions of Renminbi (RMB) into United States dollars (USD)
            as at the reporting dates are based on the noon buying rate of
            USD1.00=RMB6.8225 on December 31, 2008, USD1.00=RMB6.7899 on
            September 30, 2008 and USD1.00=RMB7.2946 on December 31, 2007 in
            the City of New York for cable transfers of Renminbi as certified
            for customs purposes by the Federal Reserve. No representation is
            intended to imply that the RMB amounts could have been, or could
            be, converted, realized or settled into U.S. dollars at such rates
            on the reporting dates.



    eLong, Inc.
    UNAUDITED CONDENSED CONSOLIDATED SUMMARY BALANCE SHEET DATA
    (IN THOUSANDS)
                                                  Dec. 31,  Dec. 31,  Dec. 31,
                                                   2007       2008     2008
                                                    RMB        RMB      USD
    ASSETS
    Current assets:
      Cash, cash equivalents                    1,138,447    321,541    47,130
      Short-term investments                       19,120    635,810    93,193
      Restricted assets                            11,274         --        --
      Accounts receivable, net                     41,138     42,471     6,225
      Due from related parties                        924        518        76
      Prepaid expenses and other current assets    15,645     23,660     3,468

        Total current assets                    1,226,548  1,024,000   150,092

    Property and equipment, net                    43,962     52,484     7,693
    Goodwill                                       30,000     30,000     4,397
    Intangible assets, net                          2,192        943       138
    Other non-current assets                       28,966     30,538     4,476

        Total assets                            1,331,668  1,137,965   166,796

    LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities:
      Accounts payable                             57,957     34,146     5,005
      Income taxes payable                          1,238      1,152       169
      Due to related parties                        4,529      8,120     1,190
      Accrued expenses and other current
       liabilities                                 83,233     81,889    12,003

        Total current liabilities                 146,957    125,307    18,367
    Other long-term liabilities                        --        477        70
    Deferred income taxes                             100         --        --

        Total liabilities                         147,057    125,784    18,437

    Shareholders' equity
      Ordinary shares                               4,208      4,221       619
      Treasury Stock                                   --   (103,393)  (15,155)

      Additional paid-in capital                1,308,047  1,315,590   192,831

      Accumulated deficit                        (127,644)  (204,237)  (29,936)

        Total shareholders' equity              1,184,611  1,012,181   148,359

        Total liabilities and shareholders'
         equity                                 1,331,668  1,137,965   166,796



    For further information, please contact:

     eLong, Inc.
     Investor Relations
     Tel:    +86-10-6436-7570
     Email:  ir@corp.elong.com

SOURCE eLong, Inc.