The Moroccanoil brand has developed a cult following among celebrity stylists who create red-carpet and editorial hair. The patented professional salon product is a new alternative to traditional shine enhancers. Only a few drops of the Argan Oil-infused formula are needed as it is instantly absorbed into the hair and leaves it with a natural shine and a silky finish. It works as a finishing, styling and shine-enhancing product, all in one. The line now offers five products. (www.moroccanoil.com). (PRNewsFoto/Moroccanoil)
LOS ANGELES, CA UNITED STATES
LOS ANGELES, Feb. 23 /PRNewswire/ -- At the Oscars, luxurious gowns and beautiful red carpet hair once again captivated viewers as Hollywood's top stylists created glamorous, often sleek looks.
This year, many of the long sweeps and elegant undo's looked even more lustrous than in the past and it was clear that stylists had pulled out all the stops with a full array of shine-enhancing products to polish their designs.
Moroccanoil(R), a new weightless professional Argan Oil-based alternative to traditional shine enhancers, was used by many hair stylists looking for a silky, lightweight option. A new type of finishing, styling and shine product in one, the signature Moroccanoil amber glass bottles with bright turquoise labels were seen in kits carried by numerous stylists as well as backstage.
Celebrity stylist Robert Vetica, author of the new book "Good to Great Hair", used Moroccanoil(R) Gold Glimmer Shine to style Oscar presenter Marion Cotillard this year. "It's great to work with, gives amazing shine without the usual residue, and strengthens the hair," explains Vetica. He also created Cotillard's much-discussed style last year when she won the Best Actress Award. Vetica used Moroccanoil products to style long-time client Salma Hayek and actress Kyra Sedgwick for the Golden Globe Awards, and to finish Rosario Dawson's look for the SAG Awards. "Their products are lightweight, versatile and work fast on every hair type," says Vetica. In addition, he has relied on Moroccanoil for editorial and cover shoots, such as the April issue of InStyle with Salma Hayek.
Enzo Angileri, celebrity stylist, used Moroccanoil(R) Treatment to create Taylor Swift's and Katy Perry's looks for the Grammys. "I love its lightness and natural-looking results." The product was also seen at the Independent Spirit Awards when star stylist Jenny Cho used it on presenters Claire Danes and Sandra Oh. "I can see a difference right away. It really tames down frizz and feels like silk in the hands," said Cho. Ms. Cho also used Moroccanoil products to style presenter Amanda Seyfried, star of Mama Mia who also performed on the Oscar stage.
Moroccanoil's proprietary, patented Argan Oil blend absorbs into the hair instantly and is rich in vitamins that strengthen hair's elasticity. With powerful antioxidants, UV protectors and free-radical neutralizers, the products are unique in that they can be used to revitalize and protect as well as increase natural-looking shine. Moroccanoil products were designed to calm, hydrate and soothe the hair as well as scalp, and also work on severely dehydrated, damaged hair.
Moroccanoil products are found in fine salons throughout the world. Consumers can find their nearest salon by visiting http://www.moroccanoil.com.
