Borders Has Exclusive 18-Month 'Twilight' Movie Calendar
Borders Logo. (PRNewsFoto/Borders Group Inc.)
ANN ARBOR, MI UNITED STATES
Borders has locked in a U.S. exclusive on the "Twilight" movie calendar. Pre-orders are being taken now at Borders for the full-color calendar that features 17 gorgeous movie stills. (PRNewsFoto/Borders)
ANN ARBOR, MI UNITED STATES
Pre-Orders Being Taken Now for Full-Color Calendar Featuring Stills from "Twilight" Movie; Borders Stores to Host Midnight "Twilight" DVD Release Parties March 20
ANN ARBOR, Mich., Feb. 23 /PRNewswire/ -- To the delight of legions of
"Twilight" fans everywhere, just a few weeks remain until the "Twilight" movie
is released on DVD March 20. Borders has locked in a U.S. exclusive on the
18-month "Twilight" movie calendar. Borders and Waldenbooks stores, as well as
Borders.com, are taking pre-orders for the exclusive calendar, which
officially goes on sale March 17. The calendar, which retails for $16.99,
includes 17 different gorgeous color movie stills of Bella, Edward, Jacob and
their friends from Forks, Wash. Notably, the pages of this exclusive calendar
are laid out horizontally like a book, with two months featured on one page
and lush, full-color photos of the cast members in scenes from the movie on
the opposite page. At 11-inches-by-12-inches, the calendar is compact enough
to carry in a backpack or bag, or it can be displayed on a wall at home. To
pre-order the exclusive calendar, customers can visit their neighborhood
Borders or Waldenbooks store, or they can visit Borders.com and pre-order
their copy at www.borders.com/twilightcalendar .
As the headquarters for all things "Twilight," Borders is going all out to
celebrate the release of the hotly anticipated DVD by hosting midnight parties
in most Borders stores nationwide March 20. Parties begin at 10 p.m. and
culminate at 12:01 a.m.March 21 when the DVD officially goes on sale. More
details about the parties will be announced in the coming days, but suffice it
to say, that attendees will enjoy a night they'll remember for years to come,
including the unique opportunity to honor what they loved most about the
movie. Borders will also announce the additional "Twilight" products it will
add to its extensive inventory of "Twilight"-themed items which already
includes T-shirts, jewelry, posters, magnets, pens, bookmarks, an Edward
action figure and, of course, the Stephenie Meyer books that sparked the
phenomenon -- "Twilight," "New Moon," "Eclipse" and "Breaking Dawn."
Exclusive "Twilight" DVD with special features
Party attendees will have first dibs at exclusive limited-edition
memorabilia available only at Borders. While supplies last, customers will be
able to purchase Borders' exclusive edition of the DVD -- a two-disc
limited-edition of the movie that includes bonus special features such as
exclusive cast interviews with Robert Pattinson (Edward), Kristen Stewart
(Bella), Cam Gigandet (James), Edi Gathegi (Laurent) and Rachelle Lefevre
(Victoria) that were recorded during Comic-Con in San Diego. The DVD also
features exclusive red-carpet footage from the global movie premiere in Los
Angeles, and a re-edited version of the Borders Book Club episode that
features author Stephenie Meyer discussing the phenomenon behind the
"Twilight" saga. The two-disc special edition also includes a set of 10
exclusive photo cards, which feature images of the cast. The
7-1/4-inch-by-5-3/8-inch photo cards are printed on a heavy pearlescent stock,
giving the cards a rich, beautiful shimmer. The DVDs and photo cards will be
elegantly presented in a deluxe tri-fold rigid case that is exclusive to
Borders. The front cover features a pattern of tree branches foil-stamped on
the matte finish packaging, creating a beautiful tone-on-tone image that
highlights the movie's logo. Upon its release, the Borders-exclusive two-disc
"Twilight" DVD will be $29.99, a savings of 25% off the retail price of
$39.99.
"Clearly, we're the only place for 'Twilight' fans to celebrate the
release of 'Twilight' on DVD," said Borders Group Executive Vice President of
Merchandising and Marketing Anne Kubek. "Not only are nearly all Borders
stores hosting the best 'Twilight' DVD release parties, but we are also the
only retailer to have the 18-month movie calendar for 'Twilight,' which fans
can get at the same time as our exclusive edition of the DVD. So, real
'Twilight' fans should plan to spend the evening with us at Borders!"
About Borders Group, Inc.
Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a
leading retailer of books, music and movies with approximately 27,000
employees. Through its subsidiaries, the company operates more than 1,000
stores primarily under the Borders(R) and Waldenbooks(R) brand names and
offers online shopping through Borders.com. For more information about the
company, visit www.borders.com/aboutus .
