Feature News

Red Carpet Hair Looks Created Using Aveda Products

NEW YORK, Feb. 22 /PRNewswire/ -- The 81st Academy Awards(R) celebrate Hollywood's finest talent, many of whom captured our attention with glamorous, head-turning red carpet looks. Among them, Frieda Pinto and Dev Patel, stars of breakaway hit and 10-time nominated film, "Slumdog Millionaire," looked stunning thanks to leading celebrity editorial hair stylist, Jeffrey Paul, who created their red carpet looks using Aveda products exclusively.

HOW TO GET FRIEDA PINTO'S LOOK

Celebrity stylist, Jeffrey Paul, created a fresh and elegant red carpet hair look for Frieda Pinto. Radiant in John Galliano, Pinto's hair is divided into three parts and twisted back into an architectural, couture flower shape on the right side of the head. "This look has a beautiful architecture; hair is twisted back into a youthful, feminine flower shape that complements Frieda's face shape and stunning Galliano gown." Here's how to get Pinto's look:

• Start with Aveda Pure Abundance Volumizing Shampoo and Aveda Pure Abundance Volumizing Clay Conditioner.
• Mix a cocktail of Aveda Phomollient Styling Foam and Aveda Light Elements Defining Whip. Work the product into wet hair to add texture and volume. "When creating an updo, it's important to use products that give thickness and body," said Paul. "Pinto's hair already has a lot of shine. The cocktail of Aveda Phomollient Styling Foam and Aveda Light Elements Defining Whip provided just the right amount of hold, body and texture without weighing hair down."
• Blow dry hair back to add lift and height at the roots.
• Create a left side part and divide hair into three sections: three quarters of hair in one section on the right and the remaining hair into two smaller sections.
• Pull the right section of hair back into a low ponytail just behind the right ear above the nape of the neck.
• Twist the ponytail, working Aveda Light Elements Defining Whip into hair. Wrap the ponytail around the base, creating a flower shape. Secure in place with pins.
• Work Aveda Light Elements Defining Whip into each of the remaining sections and twist back and around the flower shape, creating a layered, rose-like effect. "The three twists flow together for beautiful movement," said Paul.
• Finish the look with Aveda Air Control Hair Spray.
• Lastly, shake the head a bit to loosen up the look and provide a sense of natural movement.

HOW TO GET DEV PATEL'S LOOK

Paul used the Aveda Men Pure-Formance hair care line to create a simple yet architectural look with natural movement for Patel.

• Begin by washing hair with Aveda Men Pure-Formance Shampoo and Aveda Men Pure-Formance Conditioner.
• Work Aveda Pure-Formance Grooming Clay into hair with both hands to add shape and texture, pulling the front of hair up and bringing the sides forward. "This is hair in motion, an architectural look," said Paul.
• "Dev loves Aveda Pure-Formance Grooming Clay because it gives texture and hold without heavy shine. Dev's hair already has a lot of shine to it so I wanted something lightweight and matte yet strong enough to add shape and let me really play with movement."
• Finish with Aveda Air Control Hair Spray to hold the look.

TARAJI HENSON: A SLEEK, TEXTURED BOB WITH SIDESWEPT BANGS

New York-based celebrity hair stylist, Dante Blandshaw, created the stunning red carpet look for Academy Award(R) nominee, Taraji Henson ("The Curious Case of Benjamin Button"). "This is a clean, fresh, modern take on a layered, textured bob," said Blandshaw. "I wanted to create a modern, asymmetrical, textured bob with natural movement and shine." Blandshaw shares expert tips on how he used Aveda products to achieve the look:

• "I started with Aveda Brilliant Shampoo and Aveda Brilliant Conditioner to soften Taraji's textured hair," said Blandshaw. "I love the Aveda Brilliant line because it provides a smooth shine to textured hair and reduces blow dry time."
• Prep hair with Aveda Brilliant Damage Control to protect from heat styling.
• Blow dry hair straight using a paddle brush.
• After blow drying, add a dime-sized amount of Aveda Brilliant Universal Styling Creme to add additional shine without weighing hair down.
• Flat-iron hair to create the foundation for a smooth, sleek red carpet look.
• Using 1.5" and 2" barrel curling irons, curl hair throughout to give bend and movement, accenting the layers in the cut.
• Slightly curl the front to create a soft, side-swept bang for added height and fullness.
• Comb hair through with a wide-tooth comb.
• Spray with Aveda Air Control Hair Spray for a light finish. "Aveda Air Control Hair Spray is a perfect complement to this look because its lightweight formula provides lasting hold and shine without weighing hair down," said Blandshaw.

Aveda(TM), The Art and Science of Pure Flower and Plant Essences(TM), was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume(TM) and lifestyle products. Headquartered in Blaine, Minnesota, Aveda is available in Aveda stores, on www.aveda.com, and in nearly 7,000 professional hair salons and spas in 24 countries worldwide.

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.