BroadSoft Simplifies Web 2.0 and Telephony Integration for Communication Service Providers with IBM SPDE 3.0
New Standards-based Application Infrastructure for Deploying Rich Web 2.0 Communications
GAITHERSBURG, Md., Feb. 18 /PRNewswire/ -- BroadSoft Inc., the leading
worldwide provider of VoIP applications, today announced it has teamed with
IBM to bring communication service providers (CSPs) the industry's most
powerful, standards-based application infrastructure to support the rapid
creation of rich new Web 2.0-oriented communications services.
Traditionally, CSPs have relied on proprietary vendor solutions and custom
systems integration to develop integrated voice applications. Through its
Xtended program, which was launched to drive the integration of voice and Web
2.0 using established Internet standards, BroadSoft(R) enables CSPs to offer
enhanced, productivity-improving services that extend the value of their
telephony offering into mainstream business and consumer applications and
drive new services revenue.
Powerful Joint Development Environment and Rich New Services
The combined BroadSoft and IBM technology provides an IP Multimedia
Subsystem (IMS)-ready application infrastructure, which allows for simplified
integration of rich voice applications with Web 2.0, social networking and
business process applications. The platform offers interfaces that enable
providers to extend innovative new services to fixed and mobile end points
across both legacy and next-generation networks. The solution integrates
BroadSoft's VoIP application platform, BroadWorks(R), and its Xtended Web
Services with IBM WebSphere and IBM Rational using IBM's Service Provider
Delivery Framework (SPDE) 3.0. The solution is currently operating within the
BroadSoft Xtended sandbox and enables Web developers to create new
communication applications that easily integrate voice and presence into Web
2.0 user experiences. The addition of IBM WebSphere and Rational offer the
following for BroadWorks CSP customers:
- The IBM WebSphere Presence Server and WebSphere XML Document Management
Server (XDMS) provide developers with new Presence and XML document
management capabilities.
- The IBM Rational Software Architect offers BroadWorks plug-ins,
advanced JavaScript tooling, drag and drop widgets, cheat sheets, and
additional capabilities to rapidly develop and test carrier grade,
voice-enabled Web 2.0 applications.
"In today's competitive landscape, it is critical for providers to
differentiate themselves through the integration of rich multimedia and Web
2.0-oriented services. Voice is a powerful capability that creates endless
opportunities for service innovation, but has historically been closed to
mainstream developers and difficult to rapidly integrate into carrier-grade
services," said David Walters, director of business development at BroadSoft.
"BroadSoft and IBM are giving providers the agility they need to meet new
customer demands and to quickly develop and deploy advanced, revenue-
generating communications solutions that are most important to their
customers. This offering exemplifies true partner collaboration - two
industry leaders working together to solve our customers' challenges."
Today's announcement continues the momentum of BroadSoft's long-standing
partnership with IBM that started in 2004 with a common mission to help CSPs
harness the power of Web 2.0 and new user experiences for their customers.
BroadSoft and IBM also share a strong customer base. More than 1,000 CSPs
worldwide rely on IBM middleware to run their businesses and the world's 10
largest CSPs have implemented an IBM SOA solution. IBM will be participating
in the GSMA Mobile World Congress 2009 in Barcelona from February 16-19, 2009.
The IBM solution showcase, located in Hall 1-C31, will demonstrate the major
components of SPDE 3.0 through seven live demonstrations of smart solutions
for CSPs.
About BroadSoft
BroadSoft(R) provides VoIP application software that enables the delivery
of hosted telephony and multimedia services. After the 2008 acquisitions of
Sylantro and the GENBAND M6 product line, BroadSoft has emerged as the
undisputed market leader of VoIP application servers. BroadSoft's family of
carrier-class products, including its award-winning flagship BroadWorks(R)
technology, empowers wireless, wireline and cable carriers to deliver next-
generation voice and multimedia applications and advanced features that enable
them to increase revenue, enhance competitive differentiation and elevate
customer satisfaction. BroadSoft products deliver the scale, open
architecture and reliability that the world's leading telecommunications
companies demand to serve mission-critical enterprise and residential
broadband customers. BroadSoft provides VoIP applications to eight of the top
10 and 14 of the top 25 largest carriers worldwide, as measured by recent
annual revenue, including KPN, Korea Telecom, Qwest, SingTel, Sprint,
Swisscom, Telefonica de Espana, Telstra, T-Systems, and Verizon. For
additional information, go to www.BroadSoft.com.
About IBM Service Provider Delivery Environment Framework (SDPE)
SPDE is an open, scalable, flexible and SOA-based communications industry
framework which is horizontally integrated and accelerates the end-to-end
communications service lifecycle from creation and execution of a service,
service quality assurance, security and ongoing management of a service. For
more information on IBM SPDE 3.0, please visit www.ibm.com/Telecom.
BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All
other names are trademarks of their respective owners.