PARIS, February 18 /PRNewswire/ -- Netsize, the leading mobile commerce
and communications enabler, today announced the publication of its report on
the mobile telecommunications sector, titled "The Netsize Guide 2009: Mobile
Society & Me, when worlds combine." The Netsize Guide 2009 provides a
detailed view on the current state and the direction of development of the
mobile industry. The 360-page report contains analyses of 10 mobile market
subsectors, interviews with 34 top executives of leading companies including
Nokia, Blyk, Microsoft, Visa and Zed among others, a global market survey,
and mobile telecommunications data on 39 countries in collaboration with
Informa Telecoms & Media.
"This year's Netsize Guide is especially important as it provides a
roadmap to change, and to navigate the tough terrain ahead," says Stanislas
Chesnais, CEO and Chairman, Netsize. "The mobile device is on its way to
becoming the primary touch point across all media and communications, merging
the physical and virtual worlds. To understand and map out the business
models and strategies needed to succeed in this new environment is the goal
of this report."
The Netsize Guide 2009 gives an insider's view of the mobile strategies
of several of the world's leading companies. Grouped in three themes,
Entertain (social networking, gaming, music, and video), Engage (advertising,
selling, and customer relationship management) and Expand (mobile 2.0,
internet, and the merger of virtual and physical), 34 C-level executives and
commentators share their views and vision on the role of mobile.
Netsize surveyed 880 executives, analyzing trends in Mobile
Entertainment, Mobile Marketing, Mobile Financial Services, Mobile & the
Enterprise, and Privacy and Regulation.
According to the survey, the music and social networking sectors combined
with an unlimited download business model will be the top three drivers of
growth in the mobile entertainment market, mentioned by 52%, 31% and 54% of
respondents respectively. Mobile marketing moves from test stage to high
growth, with 88% of the surveyed companies that spend more than 25% of their
budget on digital marketing also dedicating budget to mobile marketing in
2009-2010.
A third of the Netsize Guide is dedicated to extensive mobile
telecommunications market data relating to 39 countries in Western and
Eastern Europe, North and South America, and Asia Pacific. For the whole of
2008 non-voice telecommunication revenues are expected to exceed US$ 200
billion. Revenues are skewed towards emerging markets, with 39% in Asia
Pacific, 25% in Europe, and 19% in North America. However, in terms of
enthusiasm for non-SMS data services, North America is way ahead of Europe,
leading with US$ 10 per month versus US$ 5 per month global.
A new topic in the Netsize Guide 2009 is privacy and regulation. The
market survey reveals that professionals globally share the view that mobile
privacy is a key concern. Protection of location data, better control of
profile information and ensuring permission are mentioned as the top three
areas of privacy in a mobile 2.0 world. Support is strong for effective
regulation as the mobile market develops: regulation is necessary for a
healthy services market but few feel able to influence the process of
regulation and setting of regulatory controls. The report also looks at
regulatory developments such as the European Commission's Telecoms Reform
Package.
Since its first edition in 2002, The Netsize Guide has been downloaded
over 50,000 times and close to 20,000 copies of the print edition have been
distributed.
The Netsize Guide 2009 is available in PDF format (free download) and the
print edition can be ordered online from http://www.netsize.com at 75 euro
including VAT. The report is also available from distribution partners in
France (Geste, ACSEL), Germany (Mobile Zeitgeist), Hungary (HVG), The
Netherlands (MEC), Romania (Comunic@tii Mobile), Sweden (Telekomidag), United
Kingdom (AIME, MDA, Mobile Entertainment, MEF) and USA (mSearchGroove).
The Netsize Guide 2009 will be launched during the GSMA Mobile World
Congress taking place in Barcelona, 16-19 February 2009. The Netsize booth is
located in Hall 2, stand 2 B57.
ABOUT NETSIZE
Netsize is a leading mobile communications and commerce enabler. Netsize
solutions include Mobile Messaging, with SMS and MMS delivery in 200
countries; Mobile Payment through operator-based billing (Premium SMS, MMS, &
WAP) in 23 countries; and Mobile Content Management platforms with publishing
& editing tools to manage messaging services and mobile Internet portals.
Netsize manages more than 60 million mobile transactions per month for 800
customers worldwide, including Fortune 500 companies. With 200 employees in
10 offices worldwide, Netsize provides both robust technical infrastructure
and marketing expertise to support this successful deployment on a global
scale.
For more information about Netsize please visit http://www.netsize.com
NOTE TO THE EDITOR
The Netsize Guide 2009 can be made available to you prior to its official
release date on 17 February 2009, under embargo only. If you are interested
in receiving the Netsize Guide, or if you would like to interview Netsize or
any of the companies featured in this report, please contact Netsize at the
email address above.
