Claro Brazil Launches Canal Ideias Featuring Breaking News on the Idle Screen
SAO PAULO, Brazil and LONDON, February 17 /PRNewswire/ -- Claro mobile
customers will now have access to breaking news and other valuable
information as the Brazilian carrier launches Canal Ideas, which broadcasts
free information on various subjects to the idle screen of mobile phones.
Operated by Celltick's LiveScreen(TM) Media platform, the new service
broadcasts adverts, entertainment, sports and news content directly to the
idle screens of Claro Brazil's mobile subscribers. Customers responding to
messages are diverted to a WAP page or receive an SMS response depending on
the handset type and capabilities. The service also offers purchase of
premium content and participation in polls and quizzes.
The service is currently available to Claro GSM customers, with a 128K
SIM cards in area codes 14, 16, 17, 18 and 19, in the state of Sao Paulo and
state of Rio de Janeiro, in area codes 21, 22 and 24. In the coming months
the service will expand to additional regions.
"With Canal Ideas, Claro's customers will receive ongoing information and
also participate in other interactions that the service provides," says
Fiamma Zarif, Claro's Value Added Services and Roaming Director.
Stephen Dunford, Celltick CEO said: "We are very excited to be supporting
Claro Brazil in the launch of Canal Ideias. Mobile marketing is taking off as
a medium around the world and the new service will allow Claro Brazil to
capitalise on this potential as well as deliver increased value to its
subscribers."
Celltick Technologies Ltd, a pioneer company of Active Mobile Marketing
(active marketing by mobile phone), introduced a new vehicle or media in the
mobile space. Its main product, the LiveScreen (TM) Media platform, allows
content providers, and advertisers to broadcast messages with specific
content and advertisements to millions of mobile idle screens, turning them
into a network of interactive ads, creating a strong income flow for the
operators.
Celltick cooperates with the mobile operators to turn the mobile screens
into a powerful source for generating income. The company is a partner of all
network companies, major suppliers of SIMs, the leading manufacturers of
mobile devices and standard industry organizations, as well as global content
providers and media agents. Celltick is a private company, founded in 2000
with headquarters in the UK and subsidiaries in Russia, Singapore, India,
Thailand Brazil and Israel.
Visit Celltick at Mobile World Congress, Barcelona, 16th-19th February,
2009, Hall 2 - BoothC15
Claro Brazil, a subsidiary of America Movil, is a provider of wireless
telecommunication services in Brazil. The company launched services under the
brand name Claro in August 2003 and offers a variety of rate plans to its
post-paid customers, as well as prepaid services in all of its markets. Claro
owns and operates cellular networks using both GSM and TDMA digital
technology and has over 31 million customers.
It is part of the Mexican telecom group America Movil which is the fifth
largest mobile phone network operator in the world, with more than 153
million customers. It serves clients in Brazil, Argentina, Paraguay, Peru,
Chile, Honduras, El Salvador, Nicaragua, Guatemala, Puerto Rico, Jamaica and
the Dominican Republic.
