OgilvyOne Partners With Mobixell to Deliver end-to-end Mobile Advertising Solution
CUPERTINO, California, February 17 /PRNewswire/ -- Mobixell, a leading
provider of innovative mobile multimedia and advertising solutions, has today
announced a partnership agreement with mobile and digital advertising experts
OgilvyOne, to deliver end-to-end mobile advertising solutions for mobile
operators. OgilvyOne, the global direct and digital unit of The Ogilvy Group,
has teamed up with Mobixell to deliver a complete commercial and
technological package which includes: advertising, brand management, consumer
profiling, campaign planning and execution, ad serving and rich media
delivery.
A key factor influencing the partnership with Mobixell was both the
company's experience in delivering Telco grade solutions for the mobile
multimedia space and the unique features of the Mobixell Ad server itself.
Jonathan MacDonald, Senior Advertising Consultant at OgilvyOne comments:
"This partnership will enable Ogilvy to tap into best in class technology to
continue to develop industry leading mobile applications for our clients.
Mobixell has an impressive track record in delivering high-end solutions to
Mobile Operators and the quality of their solution, combined with their
expertise in the mobile multi-media world played a big part in our decision
to partner with them. The real time capabilities of Mobixell Ad-It opens up a
host of new advertising inventory opportunities for operators. The blend of
talents from both companies has already delivered impressive results for our
clients in Europe and Asia and we're looking forward to engaging with
Mobixell on future campaigns."
According to Avichai Levy, Executive VP Marketing at Mobixell: "This
partnership combines the unique strengths of each company and makes for a
powerful proposition for operators and advertisers looking to capitalize on
the rise of the mobile advertising market. With marketers now, more than
ever, looking to deliver high ROI from their campaigns we can offer
opportunities which, pound for pound, deliver the highest impact and the most
effective means of targeting consumers."
About Mobixell Networks
Mobixell Networks provides innovative multimedia and advertising
solutions to mobile operators and content providers. Mobixell's solutions
focus on enhancing the user experience to increase adoption, encourage
customer loyalty, and build on the operators' assets to introduce new revenue
streams. Mobixell provides tailored solutions for multimedia processing and
adaptation, and multi-channel mobile advertising to over 300 mobile operators
and content players worldwide, including top-tier carriers in five
continents. Founded in late 2000, Mobixell is a US Based company with
additional offices in the UK, Germany, China, and Israel.
OgilvyOne Worldwide is the strongest, most experienced and most highly
awarded one-to-one marketing network in the world, with over 130 offices in
50 countries. It provides clients with a full range of direct, consulting and
interactive services to deliver profitable customer relationships. The roster
of clients is equally balanced between global clients including American
Express, Cisco, DHL, IBM, Lenovo, Nestle, SAP and Unilever, and leading
clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy
Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world's
largest communications services groups.
For more information, please contact:
Media Contacts:
Kirsten Scott / Tim Focas,
eclat Marketing,
Email: mobixell@eclat.co.uk ,
Tel: +44(0)1276-486-000.
Jonathan MacDonald,
jonathan.macdonald@ogilvy.com ,
Tel: +44-7768-307603.
