Improved Experience, Top-Tier Content and Mass-Market Awareness Signaling a Tipping Point for Mobile Television Growth
BARCELONA, Spain, Feb. 17 /PRNewswire/ -- Mobile World Congress 2009 --
MobiTV, Inc., announced the company's latest milestone today, surpassing six
million subscribers on its managed mobile media service. Available on more
than 350 handsets across 20 carrier networks, including AT&T and Alltel in the
U.S., MobiTV attributes its accelerated growth to increasing consumer demand
for highly anticipated television events on mobile devices, the proliferation
of smart phones and a growing trend toward bundling TV and radio services in
high-value wireless plans.
"MobiTV's bullish approach to subscriber growth, despite the economy, has
allowed us to be a catalyst for increased mobile television adoption," said
Charlie Nooney, chairman and CEO, MobiTV. "The biggest hurdle to adoption is
no longer availability or technology -- it is awareness, and as the market
leader we're poised to capitalize on increasing consumer demand for
compelling, entertaining TV and video-on-demand for the mobile phone."
MobiTV has consistently demonstrated the ability to drive large consumer
demand, as its mobile TV and radio services have repeatedly been among the
top-selling applications on Handango and Handmark. MobiTV's content offerings
include primetime shows from NBC and ABC and more than 40 channels of content,
including ESPN, Disney, CNBC, MSNBC and more.
"We're seeing growth driven by major television events, from the Olympics
to Election Day. Additionally, the proliferation of 3G smart phones and
media-centric devices is enabling the very high-quality mobile TV experience
that consumers expect," said Paul Scanlan, president and co-founder of MobiTV.
In addition to its broad content offerings, MobiTV is pioneering
interactive technology only available through its unicast delivery model, such
as the technology displayed in January at the National Association of
Television Production Executives conference in Las Vegas, showcasing a new
level of viewer interaction and unique opportunities for advertisers.
About MobiTV
MobiTV (http://www.mobitv.com), the first to bring live TV to mobile
devices, draws on its proven knowledge to continuously anticipate, develop and
deliver a compelling mobile-media experience to more than six million
subscribers worldwide. MobiTV is shaping the mobile-media landscape with a
passion for delivering a compelling consumer experience.
Founded in 1999, MobiTV is a privately held company with headquarters in
Emeryville, California.
For more information about MobiTV managed end-to-end services, as well as
hosted content-delivery technology and solutions, please visit:
http://www.mobitv.com/technology.
