deCarta and Appello Partner to Provide Navigation for LG Electronics Handsets
Navigation Application Will be Added to Feature Phones Worldwide
Mobile World Congress, BARCELONA, February 17 /PRNewswire/ -- deCarta,
the leading supplier of software and services for the Location-Based Services
(LBS) industry, and Appello, the supplier of Wisepilot, the market leading
online navigation and local search service, today announced that they have
reached an agreement with LG Electronics, Inc. (LG) to install navigation and
local search services on LG feature phones worldwide. This will allow owners
of LG phones to have state-of-the-art navigation directly on their
GPS-enabled mobile phone.
Under the agreement with LG, deCarta will supply the Appello Wisepilot
navigation application built on deCarta's Drill Down Server (DDS), providing
LG handset users with an unparalleled navigation experience enriched with
best breed lifestyle content tailored for core target groups. Additionally,
the application will be integrated with other mobile services such as
geotagging and social networking. The users will also benefit from a
companion personal web portal allowing further customization.
The services will be initially offered in over 40 countries, where they
will be pre-installed on all feature phones giving LG users a free 30-day
trial period, followed by the option to continue the service under a daily,
6- or 12-month subscription plan.
Wisepilot is built on deCarta's DDS geospatial platform, the most
successful location platform on the market today. DDS allows Wisepilot to
easily integrate digital maps and database content drawn from multiple
sources for fast, accurate access to the user. DDS provides flexible,
patented spatial searching, geocoding and routing for LBS applications.
"Location and navigation are quickly becoming required features on mobile
phones," said J. Kim Fennell, President and CEO of deCarta. "We are excited
to be partnering with a company of the stature of LG, whose vision for
rolling out navigation will make this valuable service available to many more
users worldwide."
"The Wisepilot solution is unique in its ability to provide excellent
navigation as well as localized content for different regions", said DooWhan
(Paul) Sang, Vice President of LG Electronics. We feel that this addition
will continue to differentiate the LG user experience."
