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Online Marketing Tools and Next Day Printing

Save Time and Money on Branding

Irvine, Calif., Feb. 6 /PRNewswire/ -- Recessions call for an increased focus on branding. The personification of an organization, or its products and services, can be a company's most valuable asset or its biggest weakness. OvernightPrints.com helps small companies create the right impression with an online catalog of products and services including the design and printing of logos, business cards, postcards, stationery and promotional materials that can be printed and shipped to a customer's door within days.

Brands have become increasingly important components of today's culture, and small business owners can build a better brand for themselves if they follow a few simple rules.

• WATCH OUT FOR INCONSISTENT CORPORATE IDENTITY - A company should use the same name, logo and tag line in all promotional and marketing materials across the board. For example, the company name on the sign out front should match business cards, letterhead and the website. OvernightPrints.com's new Interactive Designer makes customizing marketing materials faster and easier. The website features thousands of free design templates that can be tailored to a wide array of promotional materials to ensure a professional look and feel.

• DON'T LET MARKETING MATERIALS GET STALE - Customers ignore and tune out a company's message when their marketing materials get stale. Estimate and print only what a company plans to utilize for that fiscal quarter. By updating promotional materials frequently, companies can adjust to market conditions and fine tune the brand by refreshing copy, pictures and calls to action accordingly. OvernightPrints.com allows companies to establish an account online to create, upload and store marketing materials for instant editing, printing and shipping at leisure.

• Never Leave Home Without Business Cards - Forgetting a company's most important marketing tool can be a costly mistake. OvernightPrints.com offers fast and affordable business card printing for next day delivery. In addition, other marketing materials including post cards, letterhead, brochures, self-inking stamps, magnets, rack cards and mailers can be printed and delivered within four business days.

Deliver Custom Messages to Targeted Audiences - Finding and reaching a target market can be a major hurdle for cash-strapped, small businesses. OvernightPrints.com can deliver a brand's message to millions of new customers through their powerful and cost-effective mailing service. This enables companies to easily target specific customers nationally or locally with professional print promotions on a shoestring budget. Customers can purchase a targeted mailing list featuring millions of leads based on various criteria including demographics, location, company size, company budget and other statistical data. OvernightPrints.com will then send selected marketing materials directly to those customers thus saving companies time and providing piece of mind.

• Remember Not All Brands are Big - Don't compare all companies to those seen advertising at the Super Bowl, a branding Mecca. The most important thing to remember is that a company does not have to be big to build a brand. OvernightPrints.com helps small companies identify ways to stand out and be memorable. Ensuring the future of a healthy and viable brand is just a click away.

About Overnight Prints

OvernightPrints.com is a leader in high-quality yet affordable, full-color printing solutions for small businesses and consumers. As one of the largest online printers in the United States and Europe, OvernightPrints.com offers next day delivery of promotional, marketing and branding products in addition to easy-to-use design templates and mailing services.

Overnight Prints, the Overnight Prints logo and OvernightPrints.com are registered trademarks of OvernightPrints.com. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.