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Motherhood(R) Maternity Is Expecting, Giving Birth to More Shops in Babies"R"Us Stores
 

PHILADELPHIA, Feb. 5 /PRNewswire-FirstCall/ -- Destination Maternity Corporation (Nasdaq: DEST), the world's leading maternity apparel retailer, today announced that it is doubling the number of Motherhood(R) Maternity apparel shops at Babies"R"Us, the nation's premier baby products retailer. An additional 69 shops are opening in Babies"R"Us stores, bringing the total in-store shops to 138.

Destination Maternity Corporation has operated maternity apparel shops in select Babies"R"Us stores since 1999. Given the strong cross-shopping between maternity apparel and baby products, the Motherhood Maternity shops are popular among new and expectant moms. Each shop offers a full assortment of apparel for moms-to-be, from casual and career to sleepwear and intimates. While many have opened in recent weeks, the balance of the new shops will be open by mid-February. Locations can be found online at Motherhood.com.

Ed Krell, Chief Executive Officer of Destination Maternity, commented, "We are delighted to be expanding our relationship with Babies"R"Us. Babies"R"Us is the one-stop shopping destination for new and expectant parents, and Destination Maternity is the authority on maternity apparel - the expansion of our partnership is a win-win for our respective companies and for expecting moms and their growing families!"

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel, using its quick response replenishment system to "give the customer what she wants, when she wants it." As of January 31, 2009, Destination Maternity Corporation operates 1,073 retail locations, including 739 stores, predominantly under the tradenames Motherhood(R) Maternity, A Pea in the Pod(R), and Destination Maternity(R), and sells on the web through its DestinationMaternity.com and brand-specific websites. In addition, Destination Maternity Corporation distributes its Oh Baby by Motherhood(TM) collection through a licensed arrangement at Kohl's(R) stores throughout the United States and on Kohls.com.

The Company cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or made from time to time by management of the Company, including those regarding our various business initiatives, involve risks and uncertainties, and are subject to change based on various important factors. The following factors, among others, in some cases have affected and in the future could affect the Company's financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any such forward-looking statements: the impact of the current global economic slowdown on the retail industry in general and on apparel purchases in particular, our ability to successfully manage our various business initiatives, our ability to successfully manage and retain our leased department and licensed relationships and marketing partnerships, future sales trends in our existing store base, weather, changes in consumer spending patterns, raw material price increases, consumer preferences and overall economic conditions, the impact of competition and pricing, availability of suitable store locations, continued availability of capital and financing, ability to hire and develop senior management and sales associates, ability to develop and source merchandise, ability to receive production from foreign sources on a timely basis, potential stock repurchases, potential debt prepayments, changes in market interest rates, war or acts of terrorism, and other factors set forth in the Company's periodic filings with the Securities and Exchange Commission, or in materials incorporated therein by reference.


SOURCE Destination Maternity Corporation