- Despite headwinds, Audi expects market share gains in import luxury segment for January 2009
- Audi A5, Audi R8 sales increase more than 75% for the month
- Certified Pre-Owned sales remain strong
HERNDON, Va., Feb. 3 /PRNewswire/ -- Audi today announced sales for the
month of January totaling 4,722 units, a decrease from record January sales in
2008. Audi predicts its share of the U.S. luxury vehicle market will increase
when all January 2009 sales reports come in compared to year-earlier results.
The Audi A5 posted a 76.3% increase over last January with 603 units sold
in January 2009. The Audi R8 broke its January sales record with over 107
units sold, an increase of 75.4% over January's sales a year ago.
"The softening economy creates challenges to our industry, but the Audi
position in the market continues its upward trend. We are confident this
momentum will leave Audi in a better position when the economy turns around,"
said Johan de Nysschen, President, Audi of America. "As demonstrated in our
successful efforts surrounding the recent presidential inauguration and our
Super Bowl presence, Audi intends to remain a top-of-mind choice for U.S.
luxury car buyers."
Despite the challenging market, Audi Certified Pre-Owned (CPO) sales
increased over this time last year, with 2,599 units sold this January.
ABOUT AUDI
Audi of America Inc. and its 270 dealers offer a full line of
German-engineered luxury vehicles. The Audi line up is one of the freshest in
the industry with 23 models, including 12 models launched during model years
2008 and 2009. Audi is among the most successful luxury automotive brands
globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded
its 13th consecutive record year for sales growth. Visit www.audiusa.com or
www.audiusanews.com for more information regarding Audi vehicle and business
issues.
AUDI US SNAPSHOT --------YEAR TO DATE---------
Jan-09 Jan-08
Model Jan-09 Jan-08 Yr/Yr % YTD YTD Yr/Yr %
Line Actual Actual Change Actual Actual Change
A3 227 311 -27.0% 227 311 -27.0%
A4 2058 2914 -29.4% 2058 2914 -29.4%
A5 603 342 76.3% 603 342 76.3%
A6 776 983 -21.1% 776 983 -21.1%
A8 95 272 -65.1% 95 272 -65.1%
TT 157 326 -51.8% 157 326 -51.8%
R8 107 61 75.4% 107 61 75.4%
Q5 31 n/a n/a 31 n/a n/a
Q7 668 1209 -44.7% 668 1209 -44.7%
Total Audi
Sales 4722 6418 -26.4% 4722 6418 -26.4%
NOTES:
-- A4 includes Audi A4 sedan, Avant, and RS models.
-- A5 includes Audi A5 coupe' and S5 coupe' models.
-- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
-- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
-- TT includes Audi TT coupe' and TT roadster models.