Acura TSX sports sedan up 11.6 percent; Honda Fit sales increase 1.8 percent
TORRANCE, Calif., Feb. 3 /PRNewswire/ -- American Honda Motor Co., Inc., posted January total vehicle sales of 71,031, a decline of 30.7 percent compared to January 2008. Honda Division posted January sales of 63,175, a decline of 30.5 percent versus January 2008 on a daily-selling rate* basis.
"Two models posted gains, but we are still facing unprecedented times in the industry, and no auto company is immune from current market conditions," said Dick Colliver, executive vice president of sales for American Honda.
Honda total car sales decreased by 31 percent, to 35,601. Fit sales increased 1.8 percent to 4,745. Honda light-truck sales saw a decrease of 29.7 percent to 27,574.
The Acura Division posted sales of 7,856, a decrease of 32.4 percent compared to January, 2008. Sales of the all-new TSX sports sedan, the brand's best-selling model for the month, increased 11.6 percent to 2,406.
* The daily selling rate is calculated with 26 days for January 2009 and 25 days for January 2008. All percentages reflect the daily selling rate.
For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.
American Honda Vehicle Sales For January 2009
Month-to-Date Year-to-Date
January January DSR** January January DSR**
2009 2008 %Chg. 2009 2008 %Chg.
---- ---- ------ ---- ---- ------
American
Honda Total 71,031 98,511 -30.7% 71,031 98,511 -30.7%
------------
Total Car Sales 40,532 55,345 -29.6% 40,532 55,345 -29.6%
Total Truck
Sales 30,499 43,166 -32.1% 30,499 43,166 -32.1%
Honda Total
Car Sales 35,601 49,642 -31.0% 35,601 49,642 -31.0%
Honda Total
Truck Sales 27,574 37,701 -29.7% 27,574 37,701 -29.7%
Acura Total
Car Sales 4,931 5,703 -16.9% 4,931 5,703 -16.9%
Acura Total
Truck Sales 2,925 5,465 -48.5% 2,925 5,465 -48.5%
Domestic Car
Sales * 30,562 40,632 -27.7% 30,562 40,632 -27.7%
------------
Honda
Division 28,245 37,386 -27.4% 28,245 37,386 -27.4%
Acura
Division 2,317 3,246 -31.4% 2,317 3,246 -31.4%
Domestic Truck
Sales * 26,089 30,817 -18.6% 26,089 30,817 -18.6%
--------
Honda
Division 23,164 25,352 -12.1% 23,164 25,352 -12.1%
Acura
Division 2,925 5,465 -48.5% 2,925 5,465 -48.5%
Import Car
Sales 9,970 14,713 -34.8% 9,970 14,713 -34.8%
----------
Honda
Division 7,356 12,256 -42.3% 7,356 12,256 -42.3%
Acura
Division 2,614 2,457 2.3% 2,614 2,457 2.3%
Import Truck
Sales 4,410 12,349 -65.7% 4,410 12,349 -65.7%
------------
Honda
Division 4,410 12,349 -65.7% 4,410 12,349 -65.7%
------------ ----- ------ ----- ----- ------ -----
MODEL
BREAKOUTS BY
DIVISION
Honda Division
Total 63,175 87,343 -30.5% 63,175 87,343 -30.5%
--------- ------ ------ ----- ------ ------ -----
Fit 4,745 4,480 1.8% 4,745 4,480 1.8%
Accord * 16,581 23,957 -33.5% 16,581 23,957 -33.5%
Memo:
Accord Hybrid 1 48 -98.0% 1 48 -98.0%
Civic * 14,198 20,993 -35.0% 14,198 20,993 -35.0%
Memo:
Civic Hybrid 1,076 1,745 -40.7% 1,076 1,745 -40.7%
S2000 76 212 -65.5% 76 212 -65.5%
Insight 0 0 0 0
FCX 0 0 0 0
FCX Clarity 1 0 1 0
----------- --- --- ----- --- --- -----
Odyssey * 5,399 8,746 -40.6% 5,399 8,746 -40.6%
Pilot * 6,679 8,375 -23.3% 6,679 8,375 -23.3%
CR-V * 13,143 16,016 -21.1% 13,143 16,016 -21.1%
Element * 1,152 2,317 -52.2% 1,152 2,317 -52.2%
Ridgeline 1,201 2,247 -48.6% 1,201 2,247 -48.6%
------------ ----- ----- ----- ----- ----- -----
Acura
Division Total 7,856 11,168 -32.4% 7,856 11,168 -32.4%
--------- ----- ------ ----- ----- ------ -----
RSX 0 1 0 1
TL * 2,317 3,246 -31.4% 2,317 3,246 -31.4%
TSX 2,406 2,073 11.6% 2,406 2,073 11.6%
RL 208 383 -47.8% 208 383 -47.8%
----- --- --- ----- --- --- -----
MDX * 2,124 3,982 -48.7% 2,124 3,982 -48.7%
RDX * 801 1,483 -48.1% 801 1,483 -48.1%
--------- --- ----- ----- --- ----- -----
Selling Days 26 25 26 25
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
Month-to-Date Year-to-Date
January January DSR** January January DSR**
2009 2008 %Chg. 2009 2008 %Chg.
---- ---- ------ ---- ---- ------
Hybrid 1,077 1,793 -42.2% 1,077 1,793 -42.2%
