Audi Lines Up Unprecedented Sponsorship of Inauguration Coverage
- ABC, CBS, NBC evening newscasts will be presented with limited commercial breaks exclusively from Audi
- Sponsorship focuses on sharing the historic moment with all Americans
- An eight-page insert in major newspapers nationwide will highlight Audi innovations and Audi will be the sole sponsor of the inaugural address on top news sites
HERNDON, Va., Jan. 16 /PRNewswire/ -- Audi today announced it will help
Americans experience the inauguration of President-elect Barack Obama with
unprecedented sponsorships of television and online coverage, along with
special newspaper sections keyed to the historic Jan. 20 event.
"Throughout this year, Audi will explore what progress means to the
American public and demonstrate how we define that concept," said Johan de
Nysschen, President, Audi of America. "Regardless of political preferences,
the inauguration represents a unique moment of progress. That's why we wanted
to share this experience and begin a conversation about innovation, technology
and the path ahead."
To reach more than 8.6 million readers, Audi will launch its Jan. 20
inauguration program with an eight-page "Progress Is Beautiful" newspaper
insert. It will be distributed in major publications across the United States,
including USA Today, The Wall Street Journal, The Washington Post, Los Angeles
Times, The Miami Herald, Chicago Tribune, San Francisco Chronicle, and The
Boston Globe. The insert showcases many of the innovations and advancements
that demonstrate Audi's inherent spirit of progress.
To download high-resolution images of the Audi print insert, please go to
www.audiusanews.com .
Audi will then bring millions of Americans the inauguration speech live
online as the exclusive sponsor of the streaming broadcasts on four major news
Web sites: ABCNews.com, CBSNews.com, Msnbc.com, and WashingtonPost.com.
This partnership marks the first time a sponsor has brought Msnbc.com's
live stream of the presidential inauguration speech to viewers commercial free
and the first time CBSNews.com will have an exclusive sponsor of the speech
online.
The online effort by Audi also includes a full-day sponsorship of
Slate.com and sole sponsorship of TheAtlantic.com Web sites on Jan. 20.
Through these Web sponsorships, Audi will help deliver coverage of the
inauguration to over 30 million people as the ceremony unfolds.
On the evening of Jan. 20, Audi will partner with ABC, CBS, and NBC to
present each network's evening newscast with limited commercial interruption.
This partnership is the first of its kind and is expected to provide the recap
of the historic day to more than 19 million viewers.
"The uncommon shared experience of the inauguration offered a remarkable
opportunity to connect with Americans," said Scott Keogh, Chief Marketing
Officer, Audi of America. "In honoring this historic moment, Audi is also
communicating the inherent spirit of progress and innovation that is the core
of our corporate DNA."
Following the inaugural, Audi will provide monthly insights into the
innovative work being done across its business. The examples will show the
American public that Audi intends to be a future-oriented company finding
solutions to the challenges of today.
ABOUT AUDI OF AMERICA
Audi of America Inc. and its 271 dealers offer a full line of
German-engineered luxury vehicles. The Audi line up is one of the freshest in
the industry with 23 models, including 12 models launched during model years
2008 and 2009. Audi is among the most successful luxury automotive brands
globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded
its 13th consecutive record year for sales growth. Visit www.audiusa.com or
www.audiusanews.com for more information regarding Audi vehicle and business
issues.
