Feature News

COLUMBUS, Ohio, Jan. 13 /PRNewswire-FirstCall/ -- Limited Brands (NYSE: LTD) is scheduled to participate in the 11th Annual ICR Xchange Conference on January 14, 2009. Stuart Burgdoerfer, Executive Vice President and Chief Financial Officer, will be making a presentation at approximately 10:05 a.m. PST. A link to the live webcast will be available to all interested parties from the home page of our Web site at http://www.LimitedBrands.com .

    (Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO )

    Link: http://www.LimitedBrands.com/main.jsp

This webcast is being hosted by shareholder.com. A link to the archive of the webcast will be available for 30 days following the live presentation on http://www.LimitedBrands.com .

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates 3,029 specialty stores. The company's products are also available online at http://www.VictoriasSecret.com , http://www.BathandBodyWorks.com , http://www.HenriBendel.com and http://www.LaSenza.com .

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

We caution that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the presentation involve risks and uncertainties and are subject to change based on various important factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend," "planned," "potential" and similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward- looking statements included in this press release or the presentation:

    -- general economic conditions, consumer confidence and consumer spending
       patterns, including risks related to:
       -- the continued deterioration in the U.S. economic environment,
          including recessionary pressures;
       -- the significant decline in consumer confidence and the negative
          impact on consumer discretionary spending;
       -- the disruption and significant tightening in the U.S. credit and
          lending markets;
    -- the dependence on a high volume of mall traffic and the possible lack
       of availability of suitable store locations on appropriate terms;
    -- the seasonality of our business;
    -- our ability to grow through new store openings and existing store
       remodels and expansions;
    -- our ability to expand into international markets;
    -- independent licensees;
    -- our direct channel business including risks associated with our new
       distribution center;
    -- our failure to protect our reputation and our brand images;
    -- our failure to protect our trade names and trademarks;
    -- market disruptions including severe weather conditions, natural
       disasters, health hazards, terrorist activities or the prospect of
       these events;
    -- stock price volatility;
    -- our failure to maintain our credit rating;
    -- our ability to service our debt;
    -- the highly competitive nature of the retail industry generally and the
       segments in which we operate particularly;
    -- consumer acceptance of our products and our ability to keep up with
       fashion trends, develop new merchandise, launch new product lines
       successfully, offer products at the appropriate price points and
       enhance our brand image;
    -- our ability to retain key personnel;
    -- our ability to attract, develop and retain qualified employees and
       manage labor costs;
    -- our reliance on foreign sources of production, including risks related
       to:
       -- political instability,
       -- duties, taxes, other charges on imports,
       -- legal and regulatory matters,
       -- currency and exchange rates,
       -- local business practices and political issues,
       -- potential delays or disruptions in shipping and related pricing
          impacts and
       -- the disruption of imports by labor disputes;
    -- the possible inability of our manufacturers to deliver products in a
       timely manner or meet quality standards;
    -- rising energy costs;
    -- increases in the costs of mailing, paper and printing;
    -- our ability to implement and sustain information technology systems;
       and
    -- our failure to comply with regulatory requirements.

We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the presentation to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in "Item 1A. Risk Factors" in our 2007 Annual Report on Form 10-K and in our third quarter 2008 Quarterly Report on Form 10- Q.