News Advisory: Audi to Announce Distribution Deal for Award-Winning 'Truth in 24' Documentary During Detroit Auto Show Screening
DETROIT, Jan. 11 /PRNewswire/ -- Audi of America will reveal the
nationwide distribution deal it has reached to bring the award-winning
documentary 'Truth in 24' to the U.S. audience.
Audi of America Chief Marketing Officer Scott Keogh will make the
announcement Monday night during a media screening held in conjunction with
the North American International Auto Show in Detroit. The screening is taking
place at the Music Hall Center for the Performing Arts, 350 Madison Ave.,
Detroit, MI 48226. Doors will open at 7:30 pm for media who have a valid auto
show credential, or a current business card.
"Not a week has gone by without questions flooding in about our plans to
release this exceptional documentary," Keogh said. "We're excited to be able
to provide an answer, at last, to fans of Le Mans racing, motorsports in
general, great documentary filmmaking and, of course, Audi."
'Truth in 24' began with a simple premise: To show the drama, technology
and teamwork that come together each year to produce the world's most grueling
and historic auto race, the 24 Hours of Le Mans in France. Audi believed the
thrills of Le Mans racing told a compelling story on their own merits and
turned the project over to the Emmy-winning film makers at NFL Films. Audi
insisted on giving directors free rein to make the film without favor to Audi.
In fact, Audi's primary involvement was to ensure the NFL film crews gained
unprecedented access that would make all of the activities surrounding the
race come alive. Narrating the documentary, which NFL Films co-produced with
Intersport of Chicago, is action movie star Jason Statham. The film is 96
minutes, has not yet been rated.
'Truth in 24' debuted at the Chicago Film Festival and Hollywood's AFI
Fest to positive media reviews. It has already claimed its own trophy, winning
the top documentary award at the Fort Lauderdale International Festival in
November.
About Audi of America
Audi of America Inc. and its 270 dealers offer a full line of German-
engineered luxury vehicles. The Audi line up is one of the freshest in the
industry with 23 models, including 12 models launched during model years 2008
and 2009. Audi is among the most successful brands globally. Last year AUDI
AG recorded its 12th consecutive record year for sales and profit growth.
Visit www.audiusa.com or www.audiusanews.com for more information regarding
Audi vehicle and business issues.
